Beautiful Benevolence

SAGE Scrunchie Poppy and Daisy Liberty Tana Lawn

Why I Created the SAGE Scrunchie and Why Sustainable Hair Accessories Matter

The other day I was driving, listening to episode 240 of the Wardrobe Crisis podcast (one of my favourite sustainable fashion deep dives). In this episode Clare Press was interviewing Rachel and Jesse from Kooshoo a sustainable hair accessory brand based on Norfolk Island in the South Pacific. At one point, Jesse said something that completely made me pull over and double-check it: “we […]

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SAGE Liberty Tana Lawn Scrunchie

How Long Do Scrunchies Take to Biodegrade?

How Long Do Scrunchies Take to Biodegrade? A Look at the Difference Between Conventional Scrunchies and SAGE, Our 100% Biodegradable Design Scrunchies seem soft, simple and harmless, but most of them unfortunately are anything but.Behind the pretty patterns and stretchy comfort, the majority of scrunchies on the market are made with synthetic fabrics and plastic-based

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