Sustainability

Liberty SAGE Biodegradable Scrunchie

Lost and Found: A Biodegradable Scrunchie Story

There are moments in life when something small feels surprisingly significant. Losing a scrunchie was one of those moments. Choosing Less, But Better Through Beautiful Benevolence, I am fortunate to have access to many scrunchies. But I don’t want to own many. Instead, I choose to keep only a few pieces I genuinely love, use […]

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Sustainable Buttons and Scrunchies

Why Sustainable Clothing Should Avoid Plastic Components

The hidden plastics in our wardrobes When people think about sustainable clothing, they often focus on the main fabric. Organic cotton.Linen.Wool.Silk. These natural fibres are widely recognised as more environmentally responsible alternatives to synthetic fabrics such as polyester or nylon. But there is a lesser-known issue within the fashion industry: plastic components hidden within otherwise

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Shirt Button Rescue

When a Plastic Button Undermines a Sustainable Shirt

Why small details matter in sustainable clothing Recently, I bought a beautiful 100% organic cotton shirt from a well-known high-street retailer. I chose it carefully because I have been making a conscious effort to buy clothing made from natural fibres. Organic cotton is breathable, biodegradable, and far kinder to the environment than synthetic fabrics. On

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Liberty Scrunchie Marble Heart Red

February Seasonal Living: Simple Eco-Friendly Habits for Winter

February arrives without fuss. It doesn’t demand attention the way December does, or arrive bursting with ambition like January. Instead, it slips in softly, the shortest month of the year, and the last true stretch of winter. The world is still resting. The mornings are still dark. The trees are still bare. And yet, there

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SAGE Scrunchie Poppy and Daisy Liberty Tana Lawn

Sustainable Hair Accessories: Why Plastic Hair Ties Harm the Planet (and How the SAGE Scrunchie Was Born)

The other day I was driving, listening to episode 240 of the Wardrobe Crisis podcast (one of my favourite sustainable fashion deep dives). In this episode Clare Press was interviewing Rachel and Jesse from Kooshoo a sustainable hair accessory brand based on Norfolk Island in the South Pacific. At one point, Jesse said something that completely made me pull over and double-check it: “we

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